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Selena Gomez signs $10 million deal to endorse Coach

American actress and singer Selena Gomez has reportedly signed a $10 million deal with Coach to design her own line and become the face of the luxury accessory brand.

Gomez would star in the brand's advertisements, a source told

Despite taking some time out of the spotlight earlier this year, Gomez was recently named the most popular celebrity on Instagram for the second year running, with 104 million followers.

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